Bridging Cultures: CLA in April

ARDC's Community Leadership and Advocacy team has made it their mission to be more visible in, and engage more with the Israeli public. We've amped-up our online presence on our Hebrew Facebook page with a campaigns aimed at crossing cultural divides. The first campaign launched with ARDC board member Mutasim Ali sending Passover greetings to the people of Israel. The success of the first campaign was quickly followed with a video of ARDC's own Yuval Bar and Tesfu Bariagaber demonstrating common Eritrean greetings.

Our outreach on the page doubled, and we are looking to expand it even further in the coming weeks. Following our campaigns, we can see more engagement in our non funded organic post.