The goal of the Public Relations and Advocacy (PRA) project is to generate change in public opinion and policy toward African refugees and asylum seekers in Israel by strengthening community leadership and engaging in advocacy, awareness raising, and reconciliatory dialogue with Israelis. The PRA project works with stakeholders within and outside of Israel, to create the necessary momentum that will lead to policy change. The PRA project pursues engages local and international stakeholders – media, policy-makers and the public – to raise awareness on issues concerning African asylum seekers in Israel. Advocacy work is carried out through tours, site visits, policy briefings and updates, as well as social and mainstream media.
In 2014, ARDC was granted UN Special Consultative Status, which allows it to publish and submit alternative reports, prepare official briefings and send representatives to sessions of relevant UN working bodies, thus to bring attention to the dire conditions of African asylum seekers in Israel. Last, but not least, the PRA project engages groups of African asylum seekers and Israelis in reconciliatory dialogue, to address issues of racism and other sources of conflict in their communities. To date, ARDC has published a number of research papers on the condition of African asylum seekers in Israel, held dozens of tours for local and international audiences, and administered several reconciliatory initiatives to engage Israelis and Africans.